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Abous us

Maxi & Helium is a brand that caters to the whole family, just like Disney. Our target group is families, parents and children 3-10 years old as well as educators and children in preschool and grades 1–4.

We primarily work with printed books, cinematic books, educational materials, podcasts, YouTube, music and live events. We are also developing games and animated films.

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About us

Maxi & Helium is a brand that caters to the whole family, just like Disney. Our target group is families, parents and children 3-10 years old as well as educators and children in preschool and grades 1–4.

We primarily work with printed books, cinematic books, educational materials, podcasts, YouTube, music and live events. We are also developing games and animated films.

 

The team

Camilla Brinck
Camilla Brinck

Founder

Camilla Brinck is the founder of the Maxi & Helium brand. She is the author, creator of all characters, storyteller, music producer and overall producer. She has final say on everything related to the brand.

Camilla’s background is in the music industry and in the early 2000s she was one of Sweden’s biggest pop artists. She is a music producer, songwriter, DJ and entrepreneur.

Contact Camilla at info@musseochhelium.se

Maxim Kalmér
Maxim Kalmér

Co-founder

Maxim Kalmér is in charge of marketing, management structure, organisation and partnerships.

His background is in the health and fitness industry, where he started and managed fitness centres for Gold’s Gym in Scandinavia. He is the founder of the health program “My 3D Wellness” and is involved in the construction of Sweden’s first vertical wind tunnel “Bodyflight”.

Contact Maxim at
maximkalmer@gmail.com
or at
+46 70 468 67 83

Peter Carnello
Peter Carnello

Manager

Peter Carnello In his work, Peter Carnello combines art & commerce. He introduced product placement to the Nordic countries in the early 1990s. Peter is the founder of the one-hundred-million-dollar company Fan Globe and has worked with product placement in productions such as Jägarna, Solsidan, Hamilton, Hundraåringen & Borg.

He is also a manager whose clients include Anders Bagge and Therese Alshammar, among others.

Contact Peter at peter.carnello@inbetweenentertainment.se
or at
+46 70 532 70 00

Gudrun Hebel
Gudrun Hebel

Literary Agent

Gudrun Hebel is the CEO of the German literary agency Agentur Literatur. She has 25 years of experience in the industry. Among other things, she was the first to launch Scandinavian commercial authors such as Liza Marklund, Lars Mytting and Camilla Läckberg to foreign publishers.

Contact Gudrun at 

gudrun.hebel@agentur-literatur.de

Core values

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Curiosity & understanding
– To develop / learn and understand what is appropriate in relation to a particular activity / context.

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Helpfulness
– To cooperate, be kind to yourself and to others.

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Courage and self-esteem
– To dare to try, explore and listen to both yourself and others.

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Wellbeing
– Doing things that make you feel good and function well: nutrition, movement, rest, thoughts, socialising with friends.

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Joy
– To play, laugh and have fun.